greg meyers

Search Engine Marketing Resume

Search Marketing Blogs I write/contribute to:

Recently quoted in the following Blogs

Most Current Positions Held

Commerce 360
Commerce360, Plymouth Meeting, PA
Director, Search Marketing - 1/06 to present

Primary Responsibilities:
Certified Google Adwords Professional Provide all high-end clients with the latest techniques and methods in Search Engine Optimization (SEO); Create and implement strategies for Search Engine Marketing (SEM) where my responsibilities include analyzing clients current paid search campaigns and providing multi-faceted strategies for maximum return on investment; Using web analytics software to track ROI% at the campaign and keyword levels; Actively involved in other online marketing strategies such as Conversion & Persuasion Architecture. Actively responsible for writing conceptual best practices and methods for internal business development.

Quadratec, West Chester, PA
Web Director - 1/00 to 6/05

Primary Responsibilities:
Responsibilities included overseeing all online marketing, advertising and analysis, vendor management, Search Engine Optimization, Pay-Per-Click advertising and monthly Email/newsletter campaigns. Provided complete back-end development and front-end web design for four (4) very profitable e-commerce websites written in Ecometry CGI. Managed and trained a team of web designers and data entry personnel in a fast-paced online merchandising environment. Implemented and maintained numerous marketing strategies, online communities, third party technologies and other related online features. Designed print advertisements for national publications. Developed and maintained company's Intranet for online reports and company employee information.

Education

Penn State University, Abington Campus, PA
Web Master Certification - Achieved Jan. 2001
Successfully completed courses in Fundamentals of Networking and System Administration, User Interface Design, Programming with Perl/CGI, Java, Active Server Pages (ASP), XML, JavaScript and Coldfusion, Internet Law and Ethics.

University of the Arts, Philadelphia, PA
Graphic Design- 8/98 to 12/98
Successfully completed courses in Adobe Illustrator, Adobe Photoshop and Quark Xpress.

Temple University, Philadelphia, PA
B.A. Advertising & Journalism- Achieved May 1996
Special Concentration in Advertising campaigns, Newswriting, Portfolio Design, Marketing and other related classes: Served as a member of (TAAF) Temple's American Advertising Federation.

Cazenovia College, Cazenovia, NY
Commercial Illustration - 8/91 to 6/92
Special Concentration in advanced Drawing and Painting techniques, Sculpture, Creative Writing, Poetry and Portfolio development. Served as Student Class Representative, Member of the College's Judicial Review Board and other campus activities.

Paid Search Engines

  • Yahoo Search
  • Google Adwords
  • MSN AdCenter
  • Ask Sponsored Listings

Web Analytics

  • Ominture SiteCatalyst
  • Ominture SearchCenter
  • IndexTools
  • Google Analytics
  • Yahoo Optimizer
  • Advanced Web Ranking

Keyword Generation

  • Trellian Keyword Discovery
  • Wordtracker
  • Yahoo Keyword Tool

Blogs/Other

  • InfoPop
  • TypePad
  • Blogger

Affiliate Programs

  • Commission Junction
  • Linkshare Network

Web Development

  • CSS
  • Ecometry WebOrder
  • Ecometry MACS
  • Active Server Pages
  • Perl/CGI
  • Handwritten HTML
  • XML
  • DHTML
  • JavaScript